Restaurants · Hotels · Salons & Spas
Your best marketing list is already sitting in your POS.
Mesa works the list from your own records, books the ones who want to come back, and writes each booking into your diary.
What it finishes
Guests who stopped coming get a real call and a reason to book again, at a cost per booking you can put beside any ad spend.
The chain
Where the call goes, step by step.
Each step names the system it touches.
Step 1 of 5: Builds the list from your own records
Last visit, spend band, party size, what they usually order, which stylist they saw. It comes out of your POS and your diary. No list is bought from anyone.
Step 2 of 5: Calls with an actual reason
The new menu, the season, the treatment they had last spring, the birthday you have on file. It opens by saying which venue is calling and what it is, every time.
Step 3 of 5: Books on the call
Availability checked live, booking written into your diary or PMS, deposit taken where you take one. The guest hangs up already booked rather than meaning to book later.
Step 4 of 5: Respects the no
An opt-out is honoured on the first ask, written back to your records permanently, and applied across every future campaign. Nobody gets called twice for the same thing.
Step 5 of 5: Reports the campaign honestly
Numbers called, people reached, bookings made, opt-outs taken, cost per recovered booking. One screen, and the losing campaigns are as visible as the winning ones.
Inside the workflow
The three parts operators ask about.
A cost you can compare
The price is flat monthly, so four thousand calls cost what four hundred do. Put that beside paid social.
Segments cut from real history
Guests who came three times and stopped. Guests who only booked lunch. Different lists get different calls.
Calling rules built in
Calling hours, frequency caps, do-not-call lists and a spoken disclosure on every call.
What we will measure
The scoreboard, published before the score.
Mesa has no results to show you yet. This is what the workflow reports from week one.
Contact rate across the list, and how it moves by time of day.
Bookings created per hundred numbers called.
Cost per recovered booking against your paid acquisition cost.
Opt-out rate, watched as a health metric rather than a footnote.
Whether guests recovered by a campaign come back a second time.
No Mesa performance figure appears anywhere on this site yet. When one does, it arrives with the sample, the method and the date beside it.
The research
Numbers you can check.
None of these are ours. Every figure links to the study it came from.
26%
of revenue still arrives by phone
Against 41% digital and 32% on-premise.
96%
of operators call labour cost a significant challenge
Labour costs are up 35% since 2019. 42% of operators were unprofitable in 2025.
43%
rank transparency as the single biggest AI trust factor
About three times any other factor. 44% say AI goes too far when you cannot easily reach a person.
Questions
What operators ask.
Is outbound calling like this allowed where I am?
It depends on your jurisdiction and how the number was collected. You get calling hours, frequency caps, do-not-call handling and a disclosure on every call. We tell you what the rules are, not that it is fine.
Will this annoy my regulars?
It is aimed at people who have stopped coming, and the frequency caps stop anyone hearing from you twice in a quarter. Opt-outs are taken on the first ask and never revisited.
Where does the list come from?
Your POS and your booking system. Mesa does not buy, sell or share contact data, and the list never leaves your systems.
Hear it answer your phone.
Twenty minutes. We bring up a workflow on your menu or your rooms, call it together, and you decide whether it is any good.
